SNI has a long track record of working with sales organizations after they have implemented a sales methodology from a company such as Miller-Heiman, Sandler, Corporate Visions, or the Challenger Sale from Gartner. The only consistent finding is that organizations are always looking for a competitive edge in the market – and this desire has been magnified due to the rapid changes to the ways people communicate. In others, their sales methodology is outdated or simply not being used, but with no guarantees that a new methodology will work, they seek other alternatives. In some cases, it is working well but organizations are looking to layer on additional skills. At SNI, we are discovering that most companies don’t need (or want) to abandon their investment in their sales methodologies to forge ahead in this new world. In today’s fast-changing world of virtual meetings, savvy professional procurement buyers, and emerging needs in the marketplace, it is critical to find new ways to approach customers and prospects and offer a unique buying experience.
